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[Special Report] Unrealistic Expectations Threaten WiMAX's Success The industry must stop hyping WiMAX in order to recognize where the specification is now, what it must overcome, and the other issues that stand between it and world domination. Nancy Friedrich September 2004
Despite some great charitable and technological efforts, the disparity between the world's networked and non-networked populations seems only to have worsened. The better-connected populations are enjoying a move to next-generation cellular standards and wireless personal-area networking. Meanwhile, many impoverished areas don't even have landlines or Internet access. In the countries that do have a communications infrastructure, only the cities and their surrounding areas enjoy the newest, higher-speed services. In the rural areas, high-speed access is unattainablefor now. Thanks to an emerging broadband-wireless-access (BWA) technology, such rural areas may soon enjoy high-speed access. Known as WiMAX (IEEE 802.16), this specification was spawned out of the ever-multiplying IEEE 802.xx family. According to the WiMAX Forum (www.wimaxforum.org), 802.16 can be used to backhaul 802.11 hot spots and wireless-local-area networks (WLANs) to the Internet; provide campus connectivity; and enable a wireless alternative to cable and DSL for last-mile broadband access (SEE FIGURE). Of course, the capabilities that are described above only apply to one form of WiMAX: the 2-to-11-GHz specification for wireless-metropolitan-area-network (WMAN) technology. Even in this early, pre-product stage, multiple WiMAX variations are already being tossed around (SEE SIDEBAR). Ken Wetherell, Wi-LAN, Inc.'s (www.wi-lan.com) VP of Corporate Communications and Investor Relations, summarizes them this way:
Thanks to the consolidation within 802.16-2004, that specification and 802.16e have now become WiMAX's two main focuses. Yet people are still confusing early facts about 802.16a with the evolution of WiMAX now. If the current confusion over WiMAX isn't resolved, it could hurt the specification's progress. According to Phil Belanger, BelAir Networks' (www.belairnetworks.com) VP of Marketing, "WiMAX can operate from 2 to 11 GHz. (Newer 802.16 variants cover some higher-frequency bands.) It can be licensed or unlicensed. It can be fixed wireless or mobile. It uses FDD or TDD, depending on the frequency band. It operates at 70 Mbps at ranges up to 50 km. The hype about WiMAX takes all of the capabilities and rolls them into one." Obviously, the industry at large needs to get better acquainted with WiMAX and all of its nuances. Many are looking to the WiMAX Forum for this clarification. It's widely noted that this forum has largely followed the successful model of Wi-Fi standards development. From those roots, it continues to flourish. The WiMAX Forum has gained the backing of leading wireless-chip-set companies like Intel and Fujitsu as well as more enterprise-focused companies, such as Proxim. Recently, many service providers also have become involved. Impressively, the forum has succeeded in getting this wide range of companiesmany of them competitiveto agree on a single standard. Many believe, however, that the forum hasn't done enough to get the public better acquainted with WiMAX. If it doesn't more clearly and realistically communicate the specification's capabilities, the current hype could affect WiMAX's future success. (Think back to the excitement that almost killed Bluetooth before it was born.) Both the industry and the public need to know the truth about WiMAX: the real potential of its variants, its known limitations, potential areas of concern, and the specification's roadmap. Like every other technology, WiMAX is sure to encounter problems and obstacles. Doug Grant, Analog Devices' (www.analog.com) Director of Business Development, RF & Wireless Systems, lists a few areas of concern: "It might be oversold and set unrealistic expectations for consumers. All wireless systemsparticularly in the UHF/microwave spectrumhave limitations. Obstacles like trees and buildings can block signals and result in a frustrated user. Unlike satellite-based systems, in which a directional antenna can be aimed at the sky, terrestrial systems have local impairments. There is also danger in people using unlicensed spectrum and being disappointed in the performance in environments where there are other users in the same (unlicensed) frequency band." Physical obstacles and other users probably aren't the only path to unhappy consumers, however. The old RF enemy, interference, is very likely to rear its head in the unlicensed spectrum. Every RF technology is susceptible to interference. The question is what will cause it. WLANs are one potential culprit. Despite the hype, WiMAX is predicted to work with wireless LANsnot make them obsolete. Due to this co-existence, WLANs could act as interferers. The same can be said of cordless phones. Essentially, interference could arise between WiMAX and any wireless service that inhabits the same frequency bandsincluding itself. Airpath Wireless' (www.airpath.com) CEO, Todd Myers, notes that WiMAX could interfere with other WiMAX hot zones due to a lack of regulation regarding potential placement opportunities. The issues surrounding WiMAX's use of unlicensed spectrum will undoubtedly be critical to its performance andby extensionits success. Yet WiMAX also must arm itself for the global spectrum battle. Walt Burns, Director of IT Wireless Network Solutions for Unisys Corp. (www.unisys.com), notes, "International spectrum allocations are anything but uniform. WiMAX technology can utilize a wide swath of both licensed and unlicensed bands. But regulatory issues in various countries have the potential to box it in and limit its potential for performance, reliability, and ubiquity. This translates into fewer companies making new product with lower volumes and higher costs." The threat of limited market penetration is the thread that runs through all of the potential obstacles to WiMAX. The first WiMAX products are expected toward the end of this year. More products are on the horizon for 2005. If these products aren't widely adopted, the specification's ability to target new applications will be hindered. |
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